Become a partner
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in average football stadium attendance in Europe with ⌀ 81,300 people

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digital followers on social media

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fans worldwide

German Brand Champion: Heja BVB!

Since 2012, the renowned Technical University of Braunschweig has been conducting regular studies of the brand landscape in German professional football. The overall winner of the brand index is Borussia Dortmund - based on categories such as club quality, awareness, attractiveness and sympathy. Attributes that your business could benefit from!

Your presence at Europe's Football Temple No.1

BBC football director Simon Stone sums it up: "Onces inside, the atmosphere is something special. Nowhere else in Europe can compare with the Yellow Wall... We have many reasons to envy German football - this is one of them." Become part of the Borussia family with your brand! In the stadium, on TV, on the web, in business.


Powering your brand with black and yellow passion

Join BVB and achieve one of the best reach in Germany's leading sport

Increased national and international awareness, positive image transfer, increased media presence, top employer attractiveness: the benefits of a partnership with Borussia Dortmund are manifold.

A "regular seat" in your new VIP living room

Your very own hospitality area at SIGNAL IDUNA PARK offers exclusive experiences for you and your guests, from highly esteemed employees to valued business contacts. Luxurious lounges with excellent catering, a special atmosphere and the best view of the action on pitch await you.

More presence & reach for your brand

In addition to visibility at the national and international matches of the crowd-pulling BVB, you can also generate maximum attention after the final whistle by integrating your brand into the press conferences and player interviews at SIGNAL IDUNA PARK. These will be broadcast in the usual media as well as on the club's digital channels.

Emotional image transfer & new customer acquisition

The ultimate goal of the partnership is to convert Borussia Dortmund's many fans, members and sympathisers into new customers. Nothing strengthens brand loyalty like emotional experiences with your target group. We offer experiences and associations that cannot be bought with money and will be remembered for a long time.

Networking powerplay for your business

Welcome clients, partners and prospects to your VIP box. Business networking combined with sports hospitality creates an exclusive atmosphere for making and maintaining valuable business contacts. You can also take advantage of our extensive BVB business network of around 800 companies.

Borussia Dortmund

Sustainability at all levels

Whether in environmental or social terms: Borussia Dortmund is also an attractive partner off the pitch.

As a cooperative bank, we focus on community, cohesion and achieving great things together - values that we also find in football and especially in BVB.


ANDREAS LÖSING, CHAIRMAN OF THE BOARD, SPARDA-BANK WEST

The extension of our sponsorship agreement ... is a valuable contribution to the further prominent positioning of our brand and to reaching our target groups. BVB stands for enthusiasm, emotion and excellence.


HI BUM SONG, MANAGING DIRECTOR, HANCOOK TIRES GERMANY GMBH

Borussia Dortmund and bwin have a lot more in common than just the colours black and yellow. For both of us, authenticity, ambition and identification are paramount.


STEPHAN HEILMANN, MANAGING DIRECTOR, BWIN @ENTAIN

SPORTFIVE – Your partner for a perfect partnership

SPORTFIVE has been supporting Borussia Dortmund in all marketing matters since 1999, from partner acquisition to hospitality. Get in touch with us!

Find out more about becoming a BVB partner!

Benefit with Borussia Dortmund from an emotional 'driving force' to tell brand stories that 'push' your own values in the best possible way! Contact us to find out more about the possibilities of a partnership with Borussia Dortmund.