Published on January 19th, 2024
Location: United Kingdom
Škoda partners with Chelsea Women
Škoda UK and Chelsea Women have today announced an exciting new partnership that will see the Czech automotive manufacturer become the Official Car Partner of Chelsea Women, in a deal brokered by global sports marketing agency SPORTFIVE.
The partnership brings together the two multi-award winning brands for the first time and is being announced ahead of Chelsea’s top of the table clash against Manchester United Women.
The fixture will see Chelsea’s team bus being led into the stadium by Škoda’s acclaimed range of all-electric Enyaq SUV and Coupe models - finished in the iconic ‘Chelsea blue’ colour to celebrate the start of the exciting new partnership.
Škoda is a leading sponsor across a number of sports, most notably ice hockey, motorsport and cycling. The partnership with Chelsea Women will see the car manufacturer build on this through its first venture into women’s football - joining a number of leading brands in the space.
The partnership will see both brands working closely together and will be visible across Chelsea’s on and off-field activities.
Škoda branding will appear on signage and advertisements at both Stamford Bridge and Kingsmeadow grounds where Chelsea Women play, while an additional programme of digital activities will see exclusive content appearing across Chelsea Women’s and Škoda UK’s social media channels.
"Škoda and Chelsea’s partnership is yet another example of a leading brand seeing the unique value of women’s football and wanting to be part of the game’s exciting future."
CARL WOODMAN - PRESIDENT GLOBAL SALES & MANAGING DIRECTOR UK
Team players and staff will also have access to Škoda’s acclaimed range of all-electric Enyaq SUV and Coupé models at the team’s training ground in Cobham. This includes Academy players and staff for whom transport can sometimes be a challenge.
SPORTFIVE’s role in the partnership, which sees the leading car manufacturer join as Official Car Partner of the club, is part of the agency's growing portfolio of work within women’s sport, which includes the Football Association’s recent partnership with Adobe and a multi-year partnership with the U.S. Women’s National team.
Carl Woodman, SPORTFIVE, President Global Sales & Managing Director UK, said: “Škoda and Chelsea’s partnership is yet another example of a leading brand seeing the unique value of women’s football and wanting to be part of the game’s exciting future.
“We are incredibly proud to have helped bring together two award-winning and pioneering brands, and can’t wait to see the partnership brought to life at Kingsmeadow, Stamford Bridge and the global stage.
Zarah Al-Kudcy, Chelsea Women’s Commercial Director, said: “Škoda has shown a passion and knowledge for our women’s team since we first met them. They perfectly align to the values of our team, and I look forward to seeing the partnership come to life as we both continue to push the boundaries of our brands.
Kirsten Stagg, Head of Marketing, Škoda UK said: "Škoda are proud to partner with Chelsea Women, an organisation of true pioneers.
“From trailblazing coaches and exceptional players, to the charitable work of the Chelsea Foundation and the exciting attacking game which keeps fans on the edge of their seats - this is a club that embraces possibilities and pushes boundaries.
“At Škoda, we share this philosophy as we aim to be a bold companion to our drivers that gives them the confidence and inspiration to go a little further.
“Like the rest of the nation, I have been personally inspired by the development of women’s football over the past couple of years and I’m excited that Škoda will be able to play its part in further growing the platform with Chelsea Women and encouraging more people to explore what’s possible with their lives.”
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About SPORTFIVE
SPORTFIVE is a global sports marketing agency that delivers customer-centric solutions based on trust and transparency, deep industry experience and global relationships, digital intelligence and innovation. SPORTFIVE strategically and creatively connects brands, rightsholders, media platforms and fans to create and enable contemporary partnerships in sports.
While creating and growing long-term value for all, SPORTFIVE often leads the sports business into the future through innovative digital solutions and strives to be the most progressive and respected partner in sports.
Being at the centre of professional sport SPORTFIVE will use its unique position, in order to make a positive contribution to sustainability and to live up to the social and economic duty and responsibility, which sport and consequently all parties involved, also have. SPORTFIVE operates with a global mindset and network of over 1,200 local experts based in 15 countries around the world, active in Football, Golf, Handball, Motorsport, Esports, Cricket, Tennis, American Football, Basketball, Hockey, Rugby, Olympics and Multi-Sport Events, Wintersports and many more.
Press contacts
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Dominic Mills
Senior Associate, Marketing Communications
dominic.mills@sportfive.com
