Published on August 12th, 2026
Location: Global
SPORTFIVE Strengthens Presence in Argentina, Expands Latin America Footprint
Buenos Aires/New York, August 12 2026 – SPORTFIVE, one of the world's leading sports marketing agencies that specializes in rights commercialization and business development for the sports industry, is excited to announce the expansion of its operations in Argentina as part of its growth strategy across Latin America.
Headquartered in Hamburg, Germany, with operations across five continents, SPORTFIVE works with many of the world's leading sports organizations, leagues, clubs, federations, events, and brands.
Its arrival in Argentina reinforces the agency's commitment to one of the most important sports markets in the world and it will enable the developments of projects in both Argentina and Latin America as a whole.
SPORTFIVE's operation in Argentina will drive opportunities related to media rights, sponsorship, consulting, commercial development, hospitality, fan experiences, and new business ventures, working with both domestic and international clients.
The launch of our operation in Argentina represents a natural step within SPORTFIVE's growth strategy in Latin America. Argentina is a priority market for us, and we aim to build long-term relationships with clubs, leagues, federations, brands, and media partners. At the same time, we are excited to collaborate with ProEnter on specific projects where both organizations can contribute complementary capabilities and generate greater value for our clients.
Eduardo Borges, President of Football Americas at SPORTFIVE
At the same time, SPORTFIVE also announces the start of a collaboration with ProEnter in Argentina to identify and develop specific projects, leveraging SPORTFIVE’s international expertise and ProEnter’s deep knowledge of the local market.
Diego Ávila, Executive Director of ProEnter, commented: "We are very pleased to collaborate with SPORTFIVE on opportunities where the combination of capabilities and international experience can generate greater value for the Argentine sports industry."
With this expansion, SPORTFIVE further strengthens its presence across Latin America, reinforcing its ability to serve the Argentine market directly and develop new opportunities across the region.
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About SPORTFIVE
SPORTFIVE is a global sports marketing agency that delivers customer-centric solutions based on trust and transparency, deep industry experience and global relationships, digital intelligence and innovation. SPORTFIVE strategically and creatively connects brands, rightsholders, media platforms and fans to create and enable contemporary partnerships in sports.
While creating and growing long-term value for all, SPORTFIVE often leads the sports business into the future through innovative digital solutions and strives to be the most progressive and respected partner in sports.
Being at the centre of professional sport SPORTFIVE will use its unique position, in order to make a positive contribution to sustainability and to live up to the social and economic duty and responsibility, which sport and consequently all parties involved, also have. SPORTFIVE operates with a global mindset and network of over 1,200 local experts based in 15 countries around the world, active in Football, Golf, Handball, Motorsport, Esports, Cricket, Tennis, American Football, Basketball, Hockey, Rugby, Olympics and Multi-Sport Events, Wintersports and many more.
Press contacts
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Jack Milko
Communications & PR Manager, USA
jack.milko@sportfive.com -
David Rothenhaeuser
Vice President and Head of Global Marketing Communications
david.rothenhaeuser@sportfive.com
