Paul Seixas Continues His Rise With SPORTFIVE

At just 19 years old, Paul Seixas has already built an impressive list of achievements. He represents a new generation of athletes: high-performing, inspiring, and in tune with their time, qualities that played a key role in the decision of both parties to join forces. 

Beyond his exceptional sporting potential, he also stands out for his maturity, humility, and authenticity, qualities that make him a natural partner for brands seeking meaningful and genuine collaborations. 

A Shared Long-Term Vision 

For SPORTFIVE, this partnership reflects the agency's commitment to strengthening its support for high-potential athletes by providing comprehensive expertise across sponsorship, brand development, and long-term value creation. It has been built in full collaboration with Joona Laukka and LC Management, who will continue to manage the athlete's interests, complementing the team already surrounding him. 

This support will notably include: 

• Sponsorship and Commercial Development - Identifying, negotiating, and structuring partnerships with brands aligned with the athlete’s values and ambitions across a variety of industries. 

• Athlete Brand Positioning - Building a coherent, authentic, and sustainable identity and narrative that evolves alongside his sporting career. 

The objective is to allow Paul Seixas to focus entirely on his athletic development while laying the foundations today for a strong, consistent, and enduring personal brand, in partnership with brands that respect and support his vision. 

“What is impressive about Paul is not only his talent, but his ability to remain true to himself under a level of pressure that very few riders his age have experienced. He combines sporting ambition with remarkable perspective and maturity. We are extremely proud to support him, at his own pace, in building his long-term marketing and commercial project.” Xavier Oddone, Chief Executive Officer SPORTFIVE.  

“After meeting Paul, his family, and his agent, working together was an obvious choice for us. We are now committed to providing the resources and support that match his ambitions.” Maxime Lebessou, Deputy Chief Executive Officer SPORTFIVE.

“A career is built through training, performances, and constant commitment, but it also requires surrounding yourself with the right experts in all off-the-bike areas to achieve the most ambitious goals with confidence and peace of mind. SPORTFIVE’s vision, values, and reputation convinced both me and those around me to embark on an exciting journey with them.” Paul Seixas, Professional Cyclist.