Published on September 2nd, 2025
Location: Global
Nesquik Partners With Lamine Yamal For New Campaign
Barcelona, September 2, 2025 – Nesquik has launched its latest campaign featuring Lamine Yamal, the FC Barcelona and Spanish National Team player who, at only 18 years old, has already established himself as one of the brightest young footballers in the world. The collaboration was facilitated by global sports marketing agency SPORTFIVE.
Under the slogan “No te rayes y sigue jugando” (“Don’t stress, just keep playing”), the campaign promotes a positive mindset towards everyday challenges, dissolving them as easily as Nesquik dissolves in milk. This message is perfectly embodied by Lamine Yamal.
In the campaign, Lamine Yamal is seen juggling a Nesquik can while reflecting the perseverance that defines him. Regardless of the context or the obstacles, he keeps playing. He keeps enjoying what he loves most: football. He is a role model not only for the incredible success he has already achieved and what is still to come, but also for the way he achieves it, with that sporting, winning and positive spirit that characterizes him.
The campaign will be featured across digital channels and at points of sale.
The partnership includes the launch of a limited-edition Nesquik can featuring Lamine Yamal alongside Quicky, making it a must-have for fans of both the brand and the player. In addition, large Nesquik packs will include a 600ml shaker bottle with integrated grid and a custom design.
At SPORTFIVE, we are delighted to have facilitated our client Nesquik in teaming up with Lamine Yamal for their new flagship campaign in Spain...these initiatives showcase our commitment to connecting top brands with iconic talent to deliver impactful and authentic marketing experiences.
Sergi Vieta, Managing Director - SPORTFIVE Spain
Nesquik will also support Lamine Yamal in his new personal challenge: the Kings League. Specifically, the brand will be the official sponsor of La Capital FC, the club presided over by Lamine Yamal in the 7-a-side football league founded by Gerard Piqué.
“At SPORTFIVE, we are delighted to have facilitated our client Nesquik in teaming up with Lamine Yamal for their new flagship campaign in Spain,” said Sergi Vieta, Managing Director at SPORTFIVE Spain. “Alongside this, we are also proud to have supported Nesquik in becoming the official sponsor of La Capital, the bold and exciting Kings League project led by Yamal. Together, these initiatives showcase our commitment to connecting top brands with iconic talent to deliver impactful and authentic marketing experiences.”
“This is probably the most iconic campaign we have created since Nesquik arrived in Spain in 1963,” adds Marc Ponsa, Marketing Manager of Nesquik at Nestlé Spain. “At Nesquik we want to continue inspiring teenagers and young people to adopt a positive attitude towards challenges, and to enjoy doing what they love most with a healthy lifestyle. Lamine Yamal’s personality and sportsmanship are the perfect fit to deliver such an authentic and relevant message.”
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About SPORTFIVE
SPORTFIVE is a global sports marketing agency that delivers customer-centric solutions based on trust and transparency, deep industry experience and global relationships, digital intelligence and innovation. SPORTFIVE strategically and creatively connects brands, rightsholders, media platforms and fans to create and enable contemporary partnerships in sports.
While creating and growing long-term value for all, SPORTFIVE often leads the sports business into the future through innovative digital solutions and strives to be the most progressive and respected partner in sports.
Being at the centre of professional sport SPORTFIVE will use its unique position, in order to make a positive contribution to sustainability and to live up to the social and economic duty and responsibility, which sport and consequently all parties involved, also have. SPORTFIVE operates with a global mindset and network of over 1,200 local experts based in 15 countries around the world, active in Football, Golf, Handball, Motorsport, Esports, Cricket, Tennis, American Football, Basketball, Hockey, Rugby, Olympics and Multi-Sport Events, Wintersports and many more.
Press contacts
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David Rothenhaeuser
Vice President and Head of Global Marketing Communications
david.rothenhaeuser@sportfive.com
